Meaning of “recommended retail price” in the English Dictionary


"recommended retail price" in Business English

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recommended retail pricenoun [ S ]

uk us US suggested retail price, abbreviation RRP

COMMERCE, MARKETING the price that customers should pay for goods according to the manufacturer:

The publisher may include the recommended retail price on the cover of the book.
Dealers who sell the car for more than the manufacturer's suggested retail price are not playing fair.

(Definition of “recommended retail price” from the Cambridge Business English Dictionary © Cambridge University Press)