Traditional organizations have a siloed approach, in which each business area often works quite independently from the other.
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Understanding the entire conversion path across the whole marketing mix eliminates the accuracy challenge of analyzing data from siloed channels.
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This differs from a traditional method of data center upgrades that takes a serial and siloed approach.
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This suggests that the approach could become a favourite in government circles, where re-use is seen as a powerful technique for breaking down siloed systems.
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