hype noun - definition in the Learner's Dictionary - Cambridge Dictionaries Online

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English definition of “hype”

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hype

noun [U]
 
 
/haɪp/
a lot of attention that something gets, especially in newspapers, on television, etc, making it seem more important or exciting than it really is: media hype There's been a lot of hype about/surrounding his latest film.Advertising, marketing and merchandisingRetailingExaggerating and playing downPraising and applauding
(Definition of hype noun from the Cambridge Learners Dictionary © Cambridge University Press)
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