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English definition of “hype”

hype

verb [T]     /haɪp/ (also hype up)
to make something seem more important or exciting than it really is by talking about it a lot, especially in newspapers, on television, etc: It's being hyped as the musical event of the year.Advertising, marketing and merchandisingRetailingExaggerating and playing downPraising and applauding
hyped adjective
(Definition of hype verb from the Cambridge Learner's Dictionary © Cambridge University Press)

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