Meaning of brand development in English

brand development
noun [ U ]
uk
us
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MARKETING, COMMERCE
the process of improving a brand or improving customers' knowledge and opinions of a brand:
She is director of global marketing and brand development.
He declined to give specifics about the brand development programme but said, "We're always looking for new products to add."

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(Definition of brand development from the Cambridge Business English Dictionary © Cambridge University Press)

Examples of brand development

brand development
Today's music artist is focused on image and brand development because the money is made on ticket sales for live shows.
From Huffington Post
The trust focusses on linking ordinary people with conservation action in the field through innovative marketing campaigns and brand development.
From National Geographic
The trust focusses on linking ordinary people with conservation action in the field through innovative marketing campaigns and brand development.
From National Geographic
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
What is the pronunciation of brand development?
 

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