Meaning of hype in English

hype

informal

/haɪp/ uk

/haɪp/

a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:

media hype

There's been a lot of hype around/surrounding his latest film.

I've been put off reading the book because of all the hype.

Compare

ballyhoo old-fashioned slang

SMART Vocabulary: related words and phrases

Advertising and marketing

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hype

verb [ T often passive ]

/haɪp/ uk

/haɪp/

(also hype up)

to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:

It's being hyped as the musical event of the year.

SMART Vocabulary: related words and phrases

Advertising and marketing

See more results »

Phrasal verb

hype someone up

(Definition of hype from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

hype | Intermediate English

hype

noun [ U ]

infml

/hɑɪp/

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information that makes something seem very important or exciting:

The big-name, big-money New York art world is full of hype.

hype

verb [ T ]

infml

/ˈhɑɪp/

to make something seem more exciting or important than it is:

No sports event is more hyped than the Super Bowl.

(Definition of hype from the Cambridge Academic Content Dictionary © Cambridge University Press)

hype | Business English

hype

noun [ U ]

MARKETING disapproving

/haɪp/ us

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advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:

marketing/advertising/media hype

hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.

hype

verb

MARKETING disapproving

/haɪp/ us

(also hype sth up)

to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:

Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.

Europe was hyped up as the place to invest last year.

hyped

adjective

Next month's launch is likely to be one of the most hyped events of the year.

(Definition of hype from the Cambridge Business English Dictionary © Cambridge University Press)

Examples of hype

hype

I'm sorry, but this article is so hyped up.

From TIME

If conversation can occur after media hype has subsided, your company will grow.

From Business Insider

Maybe this time around, the hype will take.

From Slate Magazine

Despite the hype, the radiation risk from the airport scanners is very, very small.

From CBS News

He's certainly a narcissist drunk with power and reveling in his own hype.

From The Verge

Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.

From Fast Company

There's just nothing that comes to replace that, no matter how much anyone hypes up their home-theater system.

From Huffington Post

This a clear case of hype outpacing reality.

From TechCrunch

That said, there's a kernel of real progress amid the plant-plastic hype.

From Slate Magazine

Wearable technology has generated a good deal of hype -- and in a few cases, it's warranted.

From VentureBeat

So, as the hype machine spins out of control, experts preach patience.

From Huffington Post

These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

What is the pronunciation of hype?